11 collections created for every hair type, texture and style. there's something for everyone, so shop by collection to find your ideal hair products - feel free to mix + match.
FOR FINE TO MEDIUM HAIR TYPES 1-2C
It's called signature for a reason...packed with vitamins + antioxidants, these tried and true products are here to nourish and soften for healthier-looking strands.
shop signature collection
FOR DRY, TEXTURED, OR COARSE HAIR TYPES 2A-4C
drench your hair with 3x more hydration* with the new silicone-free hydro rush intense moisture collection.
*clinically tested, dream routine and lic tested individually, shampoo and conditioner tested as a system.
FOR DRY, DAMAGED HAIR
don't let your hair reach its breaking point. our repair lineup is clinically proven to target damage, strengthen hair, and reduce breakage.
shop repair collection
volume that packs a performance
make center stage with a NEW routine for instant + all day volume.*
*based on a professional evaluation of 56 subjects using big hit shampoo + conditioner + rising star volumizing finishing spray.
FOR PROTECTION AGAINST HUMIDITY
lock in moisture + lock out frizz for up to 72 hours* with our collection of anti-frizz hair products.
shop smooth collection
FOR BLONDES, GRAYS + SILVERS
it's blonde maintenance made easy. this collection repairs damaged strands and tones brassy hues to bring out the best and brightest shades of blonde, gray, and silver.
shop blonde collection
FOR PROLONGING YOUR STYLE
from flexible to "you're not going anywhere" crunch-free formulas made to prolong your style.
shop hold collection
ALL HAIR TYPES 1-4C
hit reset: cleanse, exfoliate, remove build-up + excess oil for a total scalp + hair refresh.
shop detox collection
FOR FLAT OR FINE HAIR
create effortless styles from tousled tresses to beachy waves — no bed or beach needed.
shop texture collectionhi friend! we're amika.
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